Lead & Ripple.
A two-part system that grows leaders at every stage — from first-time managers to experienced leaders shaping the future of organizations.
LEAP
New Managers · 0–2 yrs
From Doer to Leader
RIPPLE: Scale
Mid-Level Leaders · 3–8 yrs
From Manager to Multiplier
RIPPLE: Lead
Directors, VPs & Execs · 8+ yrs
From Function to Future
Five Design Principles Behind Every Module
Every module across both programs is built on the same five principles — weighted differently by stage.
Real-Problem Learning
Leaders learn by solving their own live, current challenges — not abstract case studies.
The 70-20-10 Rhythm
70% on-the-job application, 20% coaching and peer exchange, 10% formal instruction — enforced on the calendar, not just cited as philosophy.
The Learn-Apply-Reflect Loop
Every module moves through experience → reflection → new understanding → real-world experimentation.
Flex-Style Leadership
Leaders are trained to flex their style based on what each person on their team actually needs, not a fixed personal default.
Reps + Feedback
Skill compounds through repeated, feedback-rich practice on a specific behavior — not general "time in the seat."
The Scientific Backbone
Every module in every tier is built on the same five research pillars, weighted differently by tier.
Andragogy (Malcolm Knowles)
Adults learn by solving real, current problems — not abstract theory. Every program is built around the learner's live challenges.
70-20-10 Learning Model
70% on-the-job application, 20% social/coaching, 10% formal instruction. heyCoach programs are structured to enforce this ratio, not just cite it.
Kolb's Experiential Learning Cycle
Concrete experience → reflective observation → abstract conceptualization → active experimentation. Every module closes a full loop, not just a lecture.
Situational Leadership (Hersey & Blanchard)
Leaders must flex style — directing, coaching, supporting, delegating — based on the follower's competence and commitment, not a fixed personal style.
Deliberate Practice (Anders Ericsson)
Skill only compounds with repeated, feedback-rich practice on a specific sub-skill, not general "experience." This is why every tier includes structured practice reps with coach feedback.
LEAP, RIPPLE: Scale & RIPPLE: Lead
LEAP
From Doer to Leader
€2,900 per person
New leaders default to doing the work themselves instead of building capability in others.
Focus: Identity shift first, technique second.
Competencies
- Delegation
- Direct feedback
- Effective 1:1s
- Goal-setting
- Coaching conversations
- Managing up
Group workshop → 6 skill modules → On-the-job assignments → 3–4 coaching sessions → Capstone teach-back
RIPPLE: Scale
From Manager to Multiplier
€4,900 per person
Promoted for LEAP-stage skills, they must now influence without direct control and develop leaders under them.
Focus: Building leaders who build leaders.
Competencies
- Second-tier delegation
- Team systems design
- Cross-functional influence
- Coaching your managers
- Conflict navigation
- Data-informed prioritization
360 diagnostic → 8 blended modules → Action learning project → Peer coaching circles → Executive coaching → Capstone presentation
RIPPLE: Lead
From Function to Future
€14,900 per person
Technical skill is no longer the constraint, these leaders must navigate ambiguity and lead change with no known playbook.
Focus: Distinguishing fixable problems from challenges requiring organizational learning.
Competencies
- Change leadership at scale
- Long-range decision-making
- Executive presence
- Building leadership pipelines
- Sustainable performance
360 diagnostic → Bi-weekly 1:1 executive coaching → Peer advisory group → Strategic immersion sessions → Legacy and succession work
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